Get cited by ChatGPT, Google AI Overviews and Perplexity
Buyers now ask an assistant instead of scrolling ten blue links. Generative Engine Optimization makes your business readable, quotable and factually consistent enough for those answers to name you — and measures whether they actually do.
From $1,199/month · no long-term contract · written scope before any work starts
Search is being answered, not just listed
The shift is measured, not predicted. When an assistant answers the question, the click mostly does not happen — so being named in the answer is what is left to compete for.
of searches led to a click when an AI summary appeared — against 15% when it did not. The click roughly halves.
of the time did anyone click a source link inside the AI summary itself. Being linked is not the win — being named is.
of Google searches already produced an AI summary when the study ran, and that share has grown every quarter since.
of visitors ended their session after a page with an AI summary, against 16% without one.
Figures from the Pew Research Center analysis of 900 US adults and roughly 69,000 Google searches — read the study. We cite the primary research rather than a vendor blog, because the numbers are the argument.
What the work actually is
GEO is not a new channel you buy. It is a set of changes to how your site states facts, so a language model can lift them without guessing.
Entity definition
Who you are, what you sell, where you operate and what you are the authority on — stated once, clearly, and repeated consistently.
Schema that matches the page
Structured data that describes what a visitor actually sees. Markup that overstates gets discounted, so we do not overstate.
Content built to be extracted
Direct answers near the top, one idea per block, and the specifics a model needs to quote you rather than paraphrase a competitor.
Factual consistency
Name, address, services, pricing and claims reconciled across your site, your profiles and the directories that models read.
Third-party corroboration
Models trust what other credible sources say about you. We build those mentions rather than only polishing your own pages.
Crawler access and speed
AI crawlers allowed where they should be, content server-rendered and reachable. If they cannot fetch it, nothing else counts.
Want this scoped for your site? Tell us the domain and the questions you want to own.
Request a scopeHow we run it
Five stages, monthly reporting, and a written scope before anything is touched.
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Baseline
We ask the assistants the questions your buyers ask, and record what they say about you today — including when they say nothing.
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Audit
Crawler access, schema accuracy, entity clarity and factual conflicts across the web, scored and prioritised.
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Fix
Technical access and structured data first, because nothing downstream works until a model can read the page correctly.
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Build
Answer-shaped content on your priority questions, plus the third-party corroboration that makes it credible.
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Measure
Monthly re-testing of the same questions, AI referral tracking in your analytics, and a written report on what moved.
Every engagement starts with the baseline. You see what the assistants say about you before you commit to anything.
See pricingWhat GEO can and cannot do
Read this before you buy GEO from anyone, including us. The agencies promising guaranteed placement in ChatGPT are selling something that does not exist.
What we can genuinely influence
- Whether a model can access and parse your content at all
- Whether your facts are unambiguous and consistent enough to quote
- Whether third-party sources corroborate what you claim
- Whether your pages answer the question directly, in an extractable shape
- Whether you can see when AI answers mention you, and what they say
What nobody can promise you
- Guaranteed inclusion in any AI answer — there is no ranking API to buy
- A fixed position, because generated answers vary between users and sessions
- Immediate results; models refresh on their own schedule
- Control over how a model paraphrases you once it has your facts
- That AI traffic will replace organic search volume — it will not, yet
That honesty is the point. If another agency guarantees placement, ask them to put the guarantee in the contract.
Talk to us insteadA real number, not “contact us”
Monthly, no long-term contract, cancel with 30 days notice. Mid-market agencies charge $2,000–$10,000 a month for this work. These sit deliberately below that.
For a single site that needs to be readable and quotable by AI answers.
- ✓Entity and brand definition across your site
- ✓Schema matched to what each page says
- ✓Up to 15 key pages restructured
- ✓AI crawler access audit and fixes
- ✓Monthly monitoring, one platform
- ✗Third-party citation building
- ✗Dedicated strategist
For brands that need to be the cited source, not just a name that gets mentioned.
- ✓Everything in Foundation
- ✓Up to 40 pages restructured
- ✓Monthly sprint on your priority questions
- ✓Third-party mention and citation building
- ✓Monitoring across ChatGPT, AI Overviews and Perplexity
- ✓AI referral tracking in your analytics
- ✓Monthly strategy call and written report
For competitive categories where being the default answer is the whole game.
- ✓Everything in Growth
- ✓Unlimited page coverage
- ✓Original research built to be cited
- ✓Coordinated digital PR for corroboration
- ✓Competitor answer-share tracking
- ✓Dedicated strategist, priority turnaround
- ✓Quarterly executive review
One honest caveat. A five-page business site and a 4,000-URL catalogue are not the same job. These tiers cover the large majority of sites we take on. If yours needs more, we say so in writing and quote a fixed figure before starting — rather than quietly billing extra. Compare the tiers for our related work on the services overview.
Questions buyers actually ask
Can you guarantee my business appears in ChatGPT or Google AI Overviews?
No, and neither can anyone else. There is no paid placement and no ranking API for generated answers. What we can do is remove every technical and factual reason a model would skip you, then measure whether mentions increase. Any agency guaranteeing placement is either misinformed or misleading you.
Is GEO just SEO with a new name?
They overlap heavily — crawlability, structure and authority matter to both. The difference is the target. SEO optimises to be ranked and clicked; GEO optimises to be quoted, which rewards unambiguous facts, direct answers and third-party corroboration far more than keyword placement. You should not buy GEO instead of SEO — it works on top of it, alongside technical SEO and content marketing.
How long before we see anything?
Technical and schema fixes land immediately, but models refresh on their own schedule. Expect the first measurable changes in monitored answers around eight to twelve weeks, and treat anything faster as luck rather than a plan.
How is this measured?
We fix a set of buyer questions at the start and re-run them monthly across the major assistants, recording whether you are mentioned, cited with a link, or absent. We also wire AI referral sources into your analytics so assistant-driven visits are separated from ordinary organic traffic.
Do I need an llms.txt file?
Probably not yet. No major AI provider has committed to honouring it, so treat it as cheap insurance rather than a lever. We will add one if you want it, but we will not present it as the reason anything improved.
Should I block AI crawlers instead?
That is a legitimate choice for publishers whose product is the content itself. For most service businesses it is self-defeating: blocking the crawler guarantees you are never the answer. We will walk through the trade-off for your specific model rather than assume.
GEO sits on top of the rest of your search work
Being quotable does not help if the page cannot be crawled, and being crawled does not help if there is nothing worth quoting. These are the services GEO leans on most.
SEO Services
The organic foundation. Rankings and clicks still carry the majority of search traffic.
Technical SEO
Crawlability, rendering and speed — the same plumbing AI crawlers depend on.
Content Marketing
The answers themselves. GEO shapes them; content marketing produces them.
Link Building
Third-party corroboration. Models weigh what others say about you, not only your own claims.
Find out how AI answers describe you today
We will run your key buyer questions through the major assistants and send you what they currently say — including the awkward parts. No charge, no obligation.
Get a free AI visibility checkWritten scope and a fixed monthly figure before any work begins.
